Product Architecture / UX / Visual Design
Kristy
Mapp
I design systems that make complex products feel simple. From research to pixel-perfect delivery, I bridge the gap between business strategy and exceptional user experiences.
What I Do
Visual Design
Crafting interfaces that balance aesthetics with usability, from brand systems to pixel-perfect UI.
Since 2011UX Design
Research-driven design that turns user insights into intuitive, delightful product experiences.
Since 2014Product Architecture
Laying out business operations while creating the interfaces to sustain them—systems thinking meets design.
Since 2014Strategic Product Planning
Aligning product vision with business goals, roadmap prioritization, and cross-functional leadership.
Since 2021Selected Work
Case
Studies
WP Squared
A modern platform built on the robust foundation of cPanel that delivers the hosting experience the next generation of WordPress users expect and love.
Operation System Design
Mapped the entire customer journey—from sales to service—and created a comprehensive software spec to unify quoting, installation, inventory, and invoicing into one streamlined system.
Licensing
Turning a vague 'merge two admin platforms' mandate into a research-grounded, unified Partner Dashboard — defining the information architecture, data model, and UX strategy for WebPros' consolidated licensing experience.
Nova
Designing how WebPros' in-house AI app builder plugs into cPanel, defining its design-system strategy, and shaping how AI creation tools coexist alongside Sitejet and WordPress inside the WebPros Dashboard.
Kind Words
Testimonials
“We believe we are pursuing the pinnacle of design for everyday business apps working closely with the industrial design legend Hartmut Esslinger. Kristy has been an amazing and very important addition to the brand and design team to visualize and facilitate this design leadership. She initially came on board as visual designer and began helping to set the overall product design agenda through a strong understanding not only of all technical details but also of the larger picture of user experience, quality, effort and important milestones. Most impressively, she will forcefully make sure to see things through to completion, so we have quickly come to depend on how well she understands the business priorities, manages her own time, and helps everyone stay on track. She presents her work professionally and comprehensively with a high level of confidence.”